Vampires: Why are they so popular? Didn't we, quite recently, already do vampires? So why is everybody into vampires *again*? And when will it stop?
One version of this authorial vampire angst was left as a comment right here on my blog.
The answer I usually give to this question is: sexuality. The vampire myth, with its exchange of bodily fluids, is a great metaphor for sex. As each new generation goes through its sexual awakening, vampires stories are a great way to explore sexuality. But this answer rings a little hollow. After all- adults hop happily onto the undead band wagon when vampire stories surge in popular culture.
A better answer to "why vampires, *again*!?" came to me yesterday, when my husband sent me a link to the plot synopsis of True Blood (True Blood is a vampire series currently on HBO- my husband wants to talk me into subscribing to HBO so he can watch Flight of the Concords).
Vampires are super popular now, and were super popular several years ago, not because of the sexual connotations of their mythos, but because vampires are monsters with the faces of men.
Probably one of the best books I've ever read by Stephen King wasn't a work of fiction, but his Danse Macabre, in which he explains the psychology that makes his craft work. He talks about the sci fi and horror movies of the 1940's-1960's, and explains that fears of the American mainstream were expressed and digested in the form of genre fiction films.
King says there is a reason that aliens in sci fi flicks of that era have Asian features- because aliens from outer space were standing in for American fears about aliens from across the sea. He talks about fear the adult middle class felt toward the rising independence of the teenager in the 50's (read teenage werewolf film), about fear of air raids and bombs dropping (meteors and alien space craft crashing down from the sky). King posits that successful horror and sci fi film makers took fears of the American middle class, and turned those fears into monsters- into tangible bogeymen who could spook us, attack us, horrify us, but eventually be overcome.
So if vampires are the bogeymen of modern-day, mainstream American fears...what are those fears? I'd like to posit that vampires are the bogeymen of changing cultural mores.
The last vampire craze which many thought was "over" had a purpose. The purpose was to find the humanity in people who are "not like us-" in other words, finding the human face of the monster.
As the scope of mainstream American vision expanded, it feared the bogeymen of foreigners, people of different religions, homosexuals. The challenge for mainstream America at that moment was to look at the face of the other- the "monster"- and see not foreigners, heretics, or degenerates- but to see people.
During this first wave of modern vampire popularity, all we were asked to do was to look, to see, to generate compassion and appreciate that the "monster" could have human feelings. Reading Interview with a Vampire (a 1976 book that was still popular and churning out sequels in the 90's and beyond) we came to feel for Louis's suffering. Watching Buffy the Vampire Slayer we were captivated by the idea of Angel, a vampire with a soul, a conscience, and we felt compassion for him. This theme repeated with Spike's character- as he, too, became someone the audience could feel for, care about, even love. The theme of the humanized vampire was so strong it supported a successful spin-off series, Angel.
In this first wave of the modern-day, warm-fuzzy vamp, all the audience was asked to do was generate compassion, to find the human face of the monster, and recognize that it existed. Mainstream America had only been asked to admit that homosexuality existed, to admit that there were people from other lands, with other traditions and spiritual beliefs. They had not yet been asked how they were going to integrate these "monsters"- these agents of change- into their everyday lives.
But of course recognizing the humanity of the "other" is only one step in the process. Next we learn to live together.
Nowadays when Joe Middle America needs technical support, he's likely to talk to someone with a strong accent from overseas- and that person may have recently immigrated to the U.S.- or may actually be overseas at the time of the call. Joe Middle America's kids may play games or hang out at social network sites in which they chat with people from the Ukraine, or Argentina- or practically anywhere in the world. It is not so unusual for folks to have a Hindu or Muslim colleague. Gay marriage is slowly legalizing from state to state.
Mainstream America has recently had to make a big jump- from recognizing that the "other" is a person, too- to living elbow to elbow with the "other," to integrating his presence into our sense of community. As with any change, there are feelings of uneasiness, and repressed fear. So fiction lends its helping hand, brings the vampire puppets out of the toy chest, and puts on some more shadow plays to help people cope, adjust, digest the new.
The amazingly popular Twilight series, from what I have read so far, asks the question: if a human girl and a vampire boy are going to have a relationship- how will it work? How will they be together? How can they be a couple? Now as I read more books in this series, I'll be looking to see how Meyer answers this question. BtVS asked this question too, but the answer was a resounding- they can have feelings for each other, but a life together is impractical. As the realities of what folks need to cope with changes, so does fiction's take on the vampire.
The real clincher for me, as I think through the relationship between mainstream America and vampire fiction, is the plot of True Blood. In the True Blood universe some scientist has eliminated the needs of the predator, so that vampires and humans can live and work together. Vampires are being integrated into regular society. I'm quoting from the website, here:
"Vampires have progressed from legendary monsters to fellow citizens overnight...[however, many humans] remain apprehensive about these creatures 'coming out of the coffin'."
"Coming out of the coffin" reads "coming out of the closet" to me. But I think the current crop of vampire tales hits a fear spot that is trying to cope with more than just homosexuality, but a whole bunch of changes about who is a friend, who is a neighbor, what is community in a globalizing world?
Change is unavoidable. Change is wonderful. Change is exhilarating...and also a little bit scary. American pop culture has worked through fear of change in some pretty unexpected ways- drowning the fictional world in vampire stories is only one of them. Still, no matter how sick and tired of vampires many spec fiction writers may be, I'm willing to let folks wallow in the vampire mythos as long as they need to work through their fears, digest the change, and come out stronger and more tolerant on the other side.
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